The chef's knife and knife holder designed for Singer Vehicle are luxurious kitchen art pieces.
01
Branding
02
Concept
Chef Knife & Knife Holder
A chef's knife that offers the utmost comfort in use, featuring a curved design and exquisite details, stands as a unique artwork in the kitchen.
03
User Map
European/American
Singer vehicle primarily user are Europeans and Americans. These knives have been crafted to cut through heavier foods, meats and fibrous vegetables.
04
Manufacturing & Materials
Damascus steel
Renowned for its excellent sharpness and beautiful patterns.
Forged Knives
Forged knives are heavier, thicker and expensive. Also it Won't warp or bend when cutting through hard surfaces.
05
Competitors
06
Design Directions
Curve Flow/Smooth Surface
The design emphasizes a continuous curve flow, creating a seamless and harmonious visual experience that guides the eye effortlessly across the product's surface.
07
Knife Form Development
08
Knife Holder Form Development
The design of the knife holder should better showcase the knife's curves and the Damascus steel patterns.
09
CMF
Original Color
Mineral Gray
Original Color
Original Color
Mineral Gray
Pristine White
10
Design Details
The handle can be held more easily by user.
A logo made of gold is embedded at the end of the knife handle.
It has perfect balance, making it easier to handle during use.
Scenario
